I teach digital marketing concepts including:
- SEO (search engine optimization)
- PPC (pay per click, aka paid search)
- Web Analytics
- Social Media Marketing
I teach at the University of Iowa MBA program in Iowa City, General Assembly in Chicago and Ascend Training in Chicago. In addition to teaching classes I also teach individual students, businesses & nonprofit organizations.
I’ve taught the past 5 years at the University of Iowa using Google Grants, which gives me the opportunity to teach MBA students important tools (digital marketing, Google AdWords & Google Analytics) while also teaching them the importance of giving back. The benefits of this model include:
- Students learn hands-on digital marketing without spending client money or risking client relationships
- Students gain the opportunity to give back to their communities (this teaches purpose)
- Nonprofit organizations gain free traffic and consulting for their digital marketing (have a positive impact on the world).
The significance: research shows that people gain motivation and happiness in people’s jobs using creative cognitive thinking when they exhibit:
- Mastery of tasks (hands-on proficiency)
- Are allowed to do this (autonomy)
- Have positive impact (purpose)These elements are all provided by teaching with this method. The following charts underscore the need for this sort of hands-on approach to education. The learning pyramid shows that active learning is the most effective approach compared to the most often used passive learning techniques:
This chart shows the relative effectiveness of several different types of learning:
I also integrate fun in the classroom with humor. Humor is an effective tool in education for a variety of reasons:
- humor activates more areas of the brain
- it strengthens memory;
- increases optimism;
- reduces fear and;
- increases student involvement.
Furthermore, humor is the number 1 appreciated quality by students in rating reviews [source]. Respectful joking in classrooms sets a tone that reduces fear so people feel more comfortable being vulnerable and more likely to ask questions. When possible, I try to integrate cat jokes. Here is my inspiration for cat jokes, the illustrious Dr. Carlitos Roberto Cardoni: